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During one of two GoDaddy Super Bowl commercials last night, a 36-year-old woman from New York quit her job as a machine engineer to pursue her puppet-making business full-time.

Gwen Dean, owner of PuppetsByGwen.com, started making puppets in 2008, but has worked as a machine engineer since graduating high school. Dean was selected to appear in the commercial alongside actor John Turturro out of over 100 candidates who intended to quit their job in order to pursue dreams of owning their own business.

The commercial, produced by Deutsch NY and shot in Long Beach, California, is a far cry from the GoDaddy Super Bowl commercials produced in previous seasons, which isolated many customers, including women. When GoDaddy first talked about its Super Bowl commercials for 2014, it vowed to leave “risqué innuendo” behind.

The WHIR talked to GoDaddy CEO Blake Irving in October about its changing image, which reflects its desire to help small businesses succeed through web hosting and related services.

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