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Existing .uk customers will be offered the shorter equivalent of their current address, and have five years to decide whether they want to use it in addition to or instead of their existing domains.

“By introducing .uk as a stand-alone domain we are simply providing another option for people to build their online success story with us,” Nominet said. “81% of people prefer .uk domains when searching or buying online.”

While .UK is expected to be the most popular domain offered by Nominet, it will continue to offer .CO.UK, .ORG.UK, and .ME.UK to individuals, businesses and non-profits in the UK.

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